Walking On Sunshine
OK folks - this is a consumer protection piece. God knows we love the idea of cleaner energy and energy independence. We just base our strategy in the reality of where we are as opposed to where we can be in a few years. And yes, we can be there in a few years, maybe 8 maybe 12, maybe 20, no one knows when exactly, but it will come. It's just not here now. As Don Rumsfeld said, "you don't go to war with the army you want, you go to war with the army you have." We can spur on the new technology, but until it pans out, we have what we have.
Green energy is President Obama's personal fetish. He has visions of solar panels and windmills dancing in his dreams. He talks about it at any chance he gets, and tosses money at it even more frequently. The stimulus has about 30% of its funds going to "enhancing renewable energy". We get it - he's excited about it. Still the science isn't there yet. Just the money being tossed at it.
The boondoggles range from wind farms, to solar companies to bullet trains and the Chevy Volt. T.Boone Pickens tossed a billion dollars into a windfarm in central Texas only to figure out there's no way to get the electricity back to where the people are. The electrical grid cannot transport it that far. He abandoned that project. He's switched to pushing natural gas, which coincidentally President Obama gave lip service to in the SOTU.
Warren Buffett turns out to be a huge recipient of a windfall of President Obama canceling the Keystone XL pipeline. Seems he owns Burlington - North Santa Fe LLC railroad, which transports all of the oil and natural gas coming out of Canada right now. Hey, has he settled his federal tax bill yet? As much as he crows about wanting to send more to DC, he's still holding back about a billion dollars...
OK, a specific boondoggle - the Chevy Volt. To illustrate why the Chevy Volt is a boondoggle, we need to point out that its primary fuel is coal. Evil, dirty, nasty coal - so dirty that its name is never spoken by the President. When you plug it in the wall, the electricity that is stored in it's battery is generated by a coal fired power plant which accounts for 80% of the power plants online. In the environmentalists' own words, not an environmentally friendly solution. We're not going to pick on the Volt right now, we're going to target another Obama favorite - solar.
When we say solar, the first thing that comes to mind is Solyndra. Solyndra (the now bankrupt solar company) was good for $500 million in federal donations all by itself. Solyndra folded because the costs associated with manufacturing solar panels domestically, makes it prohibitively expensive to install and run. The technology has not caught up with market expectations.
Personal experience informs this observation. Living in southern California, it made sense to explore solar power as an alternative to the high energy prices provided by the local electric company. Of the quotes received, the low end was $33K, and would not guarantee full self- sufficiency. None, as far as we can determine guarantee full self-sufficiency once air-conditioning is factored in for the summer.
The lowest quote that came with an expectation, but not a guarantee of full self-sufficiency was $54K. There is, as far as I can tell, no upper limit on what could be spent. Granted this is California, and the numbers may be different in less costly states, but those are the numbers that I received.
On average, our electric bill is about $400.00. Multiply by 12 months gets us to $4800.00. Multiply that by 10 years and you get $48K - still not up to the price of the "expected" self-sufficient system. You would need to add on nearly another two years before there is a break even point with what would be paid to the local utility. That is a horrible return on investment.
The solar industry has gone into 2 business models to address this bad economic news. The first goes after the niche environmental customer. Price is not an issue, the environment is. These are the affluent, educated professionals who will buy, just to make a statement - the kind of person who buys a Prius, or a Volt. Solar companies focusing on this type of customer are doing reasonably well out here.
Then there are the companies that do what they can to hide the costs involved. This has been done in a number of ways. Initially prices were lowered by buying the solar panels from China, which has much lower labor costs. This can shave 20 - 30% off of the total installation cost, but solar is still prohibitively expensive for most families, even at the lowered cost.
Certain companies have tried a sideways approach of free equipment installation and"leasing" the solar equipment. The lease would work at terms of about 70% of the average consumers electric bill, provided that their average bill is over $150.00 - apparently the break even point. Sounds like a win for the consumer, but you're not really buying the equipment, you never own it, and lease terms can and will change on a yearly basis.
The newest approach is being plastered all over the airwaves in SoCal. We don't even have to identify the company. If you do a half hour of Talk Radio once a week, you've heard the commercials. The company "gives" you a solar system, and instead of paying your local utility, or paying a set monthly fee for an equipment lease, this company installs an electric meter. You pay for the power. Just like you do now. Only less. For now.
They do not quote a rate, and if the local utility is a guide, it can change at any time. Right now they can undercut the utility in the hopes that solar becomes more profitable over time. It costs about 6 times as much to generate power via the sun than by fossil fuel. The solar pricing formula works because of the tiered pricing schedule used by the local utility to nudge down electricity use during peak hours. without the tiered pricing, solar cannot compete.
The solar company is running a bet on increased profitability in the future. They are undercutting the price of the local utility in the hopes of drawing enough customers to be competitive with the local utility. Summing up, at least in the short term they are operating at a loss. What happens when companies operate at a loss? Solyndra. Bankruptcy.
Should the company fold, those solar panels installed on your roof (that you don't own), become company assets to be liquidated to pay creditors. We can't imagine those removing the solar panels will work with the same care as those who installed them. Or be required to repair your roof. The panels will not stay there at the agreed price because the new owners of the company will not operate at a loss. Rates will rise to meet costs plus a profit. We are not bashing capitalism, just explaining how it works. Seems that there are even Republicans that don't understand that concept lately.
Common Sense Dictates
We have stated before and often, that we believe that an "all of the above" strategy should apply as we reduce our dependence on foreign oil. We believe that wind and solar should be used where practical. We note that domestic drilling and nuclear remain notably absent from the President's approach.
We think that the tanking of the Keystone XL pipeline was a disaster on many fronts - jobs, reliable energy and lower fuel prices. Right now gasoline sits at $4.00 per gallon in SoCal. Fuel oil is in shortage and spiking in costs in the northeast. There has been one new drilling permit issued in the Gulf of Mexico since the BP incompetence. Of the 75% of federal lands opened to drilling according to the SOTU, most does not have any oil to drill for. All of the offshore drilling approved by GWB and the Congress in 2008 remains shut down by the current administration. This is not an example of a serious commitment to energy independence, or even moving away from dependence on sources hostile to us. This is a matter of national security.
What we have is a series of payouts to supporters in "green energy" via the federal trough. It's a long list - Solyndra, GE, GM for starters. Seems most of them have connections to the Obama Administration as bundlers (Solyndra), benefactors (Immelt at GE) and supporters (the UAW who now owns GM). Crony capitalism is not policy. It is just corrupt.
We are not bashing solar energy either - we support it, wherever practical. What we are trying to do is illustrate what happens when the government tries to push a product that is not yet ready for market. Scams arise to generate profitability where none exists in the real world.
This speaks to the sub-prime mortgage crisis, where banks sought to minimize their risk in being forced make bad loans in the name of federal fairness. The same approach is being made in the push for solar. Now providers of solar energy are either targeting the willing market (the affluent environmentalists) , which is fair; or scamming people who will see little economic benefit, and possibly economic harm by participating in an idea that is not yet market ready. Common Sense stands against practices that stand to harm the general public. Common Sense stands against foisting bad ideas on people before they are good ideas. CommonSense would like to see a little common sense.
RLB

I was hoping this wasn't a fluff piece on solar, and it wasn't. It mirrors my own experience. When it gets affordable I'll do it. Until the I stay on the grid. It's what makes sense.
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I know that you're not trying to, but it really sounds like an attack on capitalism. These companies do what they need to do to stay afloat. I'll grant the point that they have been floated on federal dollars, but if they are to stay afloatthey need to adapt to a harsh market. It's not dishonest to offer a deal if the customer is willing to accept it. I don't see any dishonesty in claiming up front a different pricing tructure - paying for power instead of equipment. It's an honest offer. No one is twisting arms to make anyone take it. Lighten up on the lecturing - you're sounding like Newt.
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Solar has been around for decades, so it's market ready. I don't know anyone who has bought it and regrets it. You're making issues up now.
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Disagee, Valerie. It's on the market, but it's not affordable ffor most people. Sort of like a Rolls Royce. The problem is Obama pushing everyone to buy it, and limiting traditional forms of energy to make solar (and wind) more attractive. The industry is still trying to figure out how to bring solar to a wider market, but the truth is that the technology has to get cheaper before more people will buy in. People need to buy in for it to get cheaper. Remember big screen TVs? 5 years ago a 32 inch one was $2500.00. I saw one on sale at Best Buy for $200.00 just before Christmas. I'll buy solar, but only when it hits a reasonable price to me.
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Sounds like solar is going the way of satellite TV. Remember those big old dishes back in the eighties? Spend two thousand bucks and you get free TV for life. Now they give you the dish and you pay for the TV programming. That might be the way to sell it.
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Buying solar powerflies in the face of the whole reason for the technology. You were supposed to buy the equipment and get the electricity for free. This isjust switching utility companies. I wouldn't be surprised to see the electric company jump in and squash all of the independent contractors if this becomes the model. Coal costs money, sunshine is free.
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The Greenies think we can just flip a switch and go from coal fired plants to solar and wind power over night. I wish it was that easy but I know reality.
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Grantand Harley both have a good point. If the electric utilities glom onto this, it would save them a ton of cash in the sunbelt states. No coal to buy, no powerlined to tend, they already have the billing methods in place. There is the investment in panels, but by buying in huge volume, I'm sure China will cut them a really good deal. This would be a way for Obama to score a win, which is the only downside.
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FIVE bankruptcies on our tab. $535 million on Solyndra, then Beacon Power, then Evergreen, Inc, a 3rd recipient of DOE LGP funds, SpectraWatt, a 4th recipient, and now Ener1, an electric car battery filed Chap 11 Thursday. No one in the DOE has been fired. No one held accountable.
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Good article! I read were all the wind turbines combined do not put out the power that one coal fired plant does. And the maintenance on them is costly. I feel solar is better at the consumer level than the large solar farms, people just have to think differently and it won't be an overnight change. When ever we become dependent on an "outsider" for anything, we are their slave.
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Give Apple a shot at working this out. They'll figure out a way to make oney on it.
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Great article, it states what people have or know or at least suspected for years! Neighbor of mine has solar panles on roof, can't see them they blend into the roof, sells excess energy back to the power plant- sounds good right- 48,000 $ turned me off! We live in south Fla.!
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Good piece. Simple market economics; if there is a market a product will succeed, if there is no market no level of crony capitalism can make a product succeed. Simple common senseā¦.
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